Social Media Marketing Training in Dubai by Meirc

English: Dashboard 1 (Photo credit: Wikipedia)

Internet Marketing and Social Media

Program Objectives:
By the end of the program, participants will be able to:

• Reach their buyers directly, establishing a personal link with current and prospective customers.
• Access niche buyers with targeted and effective messages.
• Publish content that people want to read and that search engines reward with high rankings.
• Migrate individual marketing activities to their online marketing.
• Monitor the web for "buzz" about their brand.
• Use tools like blogs, and social networking to enhance their online presence.
• Do a step-by-step approach for building an online marketing strategy and an action plan to create online leadership for their organization.

Note: This is a hands-on training program using laptops, which will be made available by Meirc.

This program is designed for:

Marketing professionals at a beginner or intermediate level who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available in web marketing and social media.

Marketing on the Web

• The Rules of Web Marketing and Public Relations (PR)
• The Convergence of Marketing and PR on the Web
• Buyers Personas and Reaching your Buyers Directly
• Content Writing that Drives Action

Web Based Communications to Reach Buyers Directly

• You are What you Publish
• Content-Rich Web Sites and Online Media Rooms
• Online News Releases and Reaching the Media
• Blogging for Business and Marketing
• Search Engine and Viral Marketing
• The Power of Search Engine Optimization (SEO) in Beating your Competitors
• Hands-on Practice: Creating Blogs

Social Marketing and Networking on the Web

• Leveraging Social Media to Engage Customers and Build your Brand
• Hands-on and Practical Approach to Twitter, Facebook and LinkedIn
• Tweeting your Way to Success
• Tools to Engage Customers and Ignite your Business
• Engaging your Customers and the Public on Linkedin
• Facebook Marketing Techniques
• The Integration of all Networks to Achieve Viral Effects

Developing an Online Marketing Strategy

• Creating an Online Marketing Plan
• Developing Internet Marketing Strategies
• Internet Marketing Campaign
• How to Master Business Social Media to Brand Yourself
• Building, Cultivating, and Measuring Success on the New Web
• Overview of Analytics and Interpretation of Results and Graphs
• Blog Presentation by Participants and Suggestions for Improvement
• Empire Avenue and the Power of Brands Online
• Klout, Peerindex and the Measure of Influence on the Web

Templates and Checklists

• Website Benchmark Scorecard
• Action Plan Worksheet
• Buyer Persona Worksheet
• Internet Marketing Training Follow-up
• Professional Development Training

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Internet Marketing and Social Media Training in Dubai By Meirc

English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

Internet Marketing and Social Media

Program Objectives:
By the end of the program, participants will be able to:

• Reach their buyers directly, establishing a personal link with current and prospective customers.
• Access niche buyers with targeted and effective messages.
• Publish content that people want to read and that search engines reward with high rankings.
• Migrate individual marketing activities to their online marketing.
• Monitor the web for "buzz" about their brand.
• Use tools like blogs, and social networking to enhance their online presence.
• Do a step-by-step approach for building an online marketing strategy and an action plan to create online leadership for their organization.

Note: This is a hands-on training program using laptops, which will be made available by Meirc.

This program is designed for:

Marketing professionals at a beginner or intermediate level who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available in web marketing and social media.

Marketing on the Web

• The Rules of Web Marketing and Public Relations (PR)
• The Convergence of Marketing and PR on the Web
• Buyers Personas and Reaching your Buyers Directly
• Content Writing that Drives Action

Web Based Communications to Reach Buyers Directly

• You are What you Publish
• Content-Rich Web Sites and Online Media Rooms
• Online News Releases and Reaching the Media
• Blogging for Business and Marketing
• Search Engine and Viral Marketing
• The Power of Search Engine Optimization (SEO) in Beating your Competitors
• Hands-on Practice: Creating Blogs

Social Marketing and Networking on the Web

• Leveraging Social Media to Engage Customers and Build your Brand
• Hands-on and Practical Approach to Twitter, Facebook and LinkedIn
• Tweeting your Way to Success
• Tools to Engage Customers and Ignite your Business
• Engaging your Customers and the Public on Linkedin
• Facebook Marketing Techniques
• The Integration of all Networks to Achieve Viral Effects

Developing an Online Marketing Strategy

• Creating an Online Marketing Plan
• Developing Internet Marketing Strategies
• Internet Marketing Campaign
• How to Master Business Social Media to Brand Yourself
• Building, Cultivating, and Measuring Success on the New Web
• Overview of Analytics and Interpretation of Results and Graphs
• Blog Presentation by Participants and Suggestions for Improvement
• Empire Avenue and the Power of Brands Online
• Klout, Peerindex and the Measure of Influence on the Web

Templates and Checklists

• Website Benchmark Scorecard
• Action Plan Worksheet
• Buyer Persona Worksheet
• Internet Marketing Training Follow-up
• Professional Development Training

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Meirc Sales Training in Dubai: Certified Sales Manager

Representation of high accuracy and low precision. (Photo credit: Wikipedia)

Certified Sales Manager

Program Objectives:
By the end of the program, participants will be able to:

• Analyze personal strengths and weaknesses in sales management.
• Demonstrate traits of an excellent sales manager.
• Plan forecasts and quotas with more accuracy and precision.
• Conduct sales coaching and counseling sessions effectively.
• Focus the sales team to generate increased sales and profits.
• Provide sales training for colleagues.
• Review sales tactics from best practices so they can easily coach their team to reach peak performance.

This program is designed for:

Newly appointed, prospective or current sales managers who need to respond to customer, team and company needs. Successful candidates on this program will be awarded Meirc’s Professional Certificate (MPC).


Sales Management and the Marketing Mix

• Common Characteristics of the Sales Force
• Discovering Core Competencies
• Sales Competency Model and Sales Competency-Based Training
• Effective Delegation, Assessment and Debriefing
• Sales Manager Training For Peak Performance

Forecasts and Quotas

• Quota Management
• Ways to Ruin a Sales Force
• Account Management

Coaching and Counseling for Sales

• Steps to Effective Sales Coaching
• Self Motivation and the Power of Thoughts in Bringing Results
• The Law of Attraction
• Sales Training for Effective Results

Emotional Intelligence (EI) in Selling

• EI Assessment and Debriefing
• The Power of Emotions in Selling
• Emotional Impulse Control
• Anger Management during Emotional Outbursts

Evaluating Sales Representatives

• Giving and Receiving Sales Feedback
• Evaluating Sales Representatives during Visits
• Customer Service Training for Representatives
• Sales Force Effectiveness
• Sales Performance Management
• Recruiting and Interviewing Sales Applicants

Time Allocations for Sales Managers

• Managing Time for Sales People
• How to Save Time During Selling
• Business Development and Sales Force Management
• Managing your Salespeople from a Distance

Building a Winning Sales Team

• Selling Strategically
• Understanding the Sales Funnel
• Corporate Sales Training
• Sales and Marketing Training for Effective Leadership
• Improving Sales Performance with Hypnotic Selling and Strategic Selling
• The Law of Attraction and t

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Sales Training in Dubai By Meirc: Certified Sales Professional

View of Dubai just before sunset. (Photo credit: Wikipedia)

Certified Sales Professional

Program Objectives:
By the end of the program, participants will be able to:

• Become one of the top 20% of sales people by improving their personal attitude, skills, and knowledge.
• Apply a structured and tested sales process to maximize every sales opportunity.
• Use appropriate questioning techniques and listening skills which will lead to a reduced level of objections and an increased level of sales.
• Make presentations that meet both organization objectives and the needs of the audience.
• Anticipate objections and work up strong responses.
• Differentiate themselves from competition through building better customer relationships and the use of customer care philosophies.

This program is designed for:

Experienced or new sales people who wish to master the sales process and sales tools in order to confidently succeed in their role. Successful candidates on this program will be awarded Meirc’s Professional Certificate (MPC).

The Changing Business Environment

• Evolution of Personal Selling
• The New Sales Competencies
• Assessing Performance According to Specific Sales Indicators
• The 10 Root Causes of Sales Problems
• Personal Selling Profile

Preparation and Self Organization

• Personal Management
• Time Management for Sales People
• Understanding the Psychology of Selling
• Developing a Strategy for Sales Success

The Sales Process

• Effective Prospecting and Pre-Visit Research Using Teleblitz
• Understanding and Matching Customer Wants and Needs
• Delivering Clear and Effective Presentations
• Handling and Overcoming Objections
• Achieving Positive Closing Techniques
• Recognizing Service as a Hard Differentiator

Business Negotiation Skills

• Understanding the Principles Involved in Successful Negotiation
• Sales Negotiation and Vulnerability Analysis
• Building a Value Position and Relationship through Artful Negotiating

Managing the Customer Relationship

• Service Beliefs and Philosophy
• Basic Attributes of a Positive Attitude
• Questioning and Probing Skills
• Understanding Different Buyer Behaviors Styles and your Own
• How to Respond to Different Buyers and Different Personalities

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Sales Training in Dubai By Meirc Power Selling

English: Journal of Personal Selling & Sales Management (Photo credit: Wikipedia)

Power Selling

Program Objectives:
By the end of the program, participants will be able to:

• Identify the behaviors and skills of a successful sales professional.
• Describe different types of selling models.
• Prospect and conduct a powerful sales call.
• Use a customer centered selling approach to provide value.
• Choose a closing technique to earn the business.
• Manage the customer relationship on an ongoing basis.
• Develop an action plan to apply new skills.

This program is designed for:

Sales professionals with a minimum of one year of sales experience who want to refresh their skills and for managers who want to learn professional sales training techniques to train sales people.

Selling Skills Assessment

• Sales Competency Model
• Behaviors, Characteristics and Skills of a Successful Salesperson
• Identifying Strengths and Weaknesses in Selling

Types of Selling

• Strategic Selling and Buyers Influence
• Planning your Calendar to Achieve Sales Goals and Build a Sales Pipeline
• Retail (Face-to-Face) Selling
• Relationship (Consultative) Selling
• Hypnotic Selling and Hypnotic Sales Models
• Characteristics of Different Selling Models, Types and Structures

Relationship Management (Partnering with Customers)

• Technologies or Methods for Maintaining Customer Information
• Customer Relationship Management (CRM)
• Strategies to Maintain Communication with a Customer
• Customer Marketing Pyramid
• Relationship Marketing Management
• Consultative Selling and Engaging the Customer in Dialogue
• Life Time Value of a Customer (LTV)
• Conflict Handling Techniques
• Continuing the Dialogue with Customers on the Web via Twitter, Facebook and Linkedin

Sales Closing Techniques

• Attitude of the Sales Professional
• Dealing with Customer Objections
• Various Closing Techniques
• The "Feel Felt Found" Approach
• Strategies to Respond to Common New Business Objections

Sales Win-Win Negotiations

• The Phases of Sales Negotiations
• The Harvard Model Applied to Sales Negotiation
• The Art of Bargaining and Concessions Handling

Neuro Linguistic Programming (NLP) and Emotional Intelligence in Selling

• Defining NLP
• Implications for Marketers, Sales and Advertising People
• Hypnotic Marketing and Hypnotic State Inducing Vocabulary
• Mind Reading Techniques

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