Intended For: Relationship managers, marketing managers, sales and customer care managers and supervisors, and senior sales and customer service staff. This program is worth 25 NASBA CPEs.
Objectives: By the end of the program, participants will be able to:
•Understand why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers.
•Determine the uses and objectives of a CRM system.
•Recognize best practices in implementing a CRM strategy.
•Use CRM for improving marketing, sales, customer service, and customer contact.