By the end of the program, participants will be able to:
- Reach their buyers directly, establishing a personal link with current and prospective customers.
- Reach niche buyers with targeted and effective messages.
- Publish content people want to read and search engines reward with high rankings.
- Understand how tools like blogs, podcasts, webcasts and social networking can be used to enhance their online presence.
- Do a step-by-step approach for building an online marketing strategy and an action-plan to create online leadership for their organization.