By the end of the program, participants will be able to:
- Understand why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers.
- Determine the uses and objectives of a CRM system.
- Recognize best practices in implementing a CRM strategy.
- Use CRM for improving marketing, sales, customer service, and customer contact.
This Program is designed for:
Relationship managers, marketing managers, sales and customer care managers and supervisors, and senior sales and customer service staff. This program is worth 25 NASBA CPEs.