By the end of the program, participants will be able to:
- Reach their buyers directly, establishing a personal link with current and prospective customers.
- Access niche buyers with targeted and effective messages.
- Publish content that people want to read and search engines reward with high rankings.
- Migrate individual marketing activities to their online marketing.
- Monitor the web for “buzz” about their brand.
- Understand how tools like blogs, and social networking can be used to enhance their online presence.
- Do a step-by-step approach for building an online marketing strategy and an action-plan to create online leadership for their organization.
Marketing professionals at a beginners or intermediate level who are involved n interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available.
Note: This is a hands-on training program using Laptops/Computers. For Dubai programs, Meirc will make laptops available; outside Dubai, participants are requested to carry their own laptops equipped with internet wireless connection.
|Marketing on the Web ||Developing an Online Marketing Strategy |