The Power of Web Marketing and Social Media, Sales and Marketing, Sales Training, Executive Training Dubai, Training Courses Dubai

Diversification (marketing strategy)Image via WikipediaThe Power of Web Marketing and Social Media, Sales and Marketing, Sales Training, Executive Training Dubai, Training Courses Dubai
Meirc Dubai May 8 to 12, 2011
Program Objectives:
By the end of the program, participants will be able to:
  • Reach their buyers directly, establishing a personal link with current and prospective customers.
  • Access niche buyers with targeted and effective messages.
  • Publish content that people want to read and search engines reward with high rankings.
  • Migrate individual marketing activities to their online marketing.
  • Monitor the web for “buzz” about their brand.
  • Understand how tools like blogs, and social networking can be used to enhance their online presence.
  • Do a step-by-step approach for building an online marketing strategy and an action-plan to create online leadership for their organization.
This Program is designed for:
Marketing professionals at a beginners or intermediate level who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available
Program Fees:
Per participant - USD 3700
Frequent nomination - USD 3330
(including coffee breaks and a buffet lunch daily)
One extra free place for every 2 paid nominees on the same program and dates
Discount Plans, Refunds & Cancellations Policy

Note: This is a hands-on training program using Laptops/Computers. For Dubai programs, Meirc will make laptops available; outside Dubai, participants are requested to carry their own laptops equipped with internet wireless connection.
Program Outline:
Marketing on the Web
  • The Rules of Web Marketing and PR
  • The Convergence of Marketing and PR on the Web
  • Buyers Personas and Reaching Your Buyers Directly
  • Content Writing that Drives Action
Web Based Communications to Reach Buyers Directly
  • You Are What You Publish
  • Content-Rich Web Sites and Online Media Rooms
  • Online News Releases and Reaching the Media
  • Blogging for Business and Marketing
  • Search Engine and Viral Marketing
  • The Power of SEO in Beating Your Competitors
Social Marketing and Networking on the Web
  • Leveraging Social Media to Engage Customers and Build your Brand.
  • Hands-on and Practical Approach to Twitter, Facebook and LinkedIn

Developing an Online Marketing Strategy
Templates and Checklists
  • Web Site Benchmark Scorecard
  • Action Plan Worksheet
  • Buyer Persona Worksheet
  • Internet Marketing Training Follow-up
  • Professional Development Training


Delivery Type
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