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Social Media Training Dubai
Program Objectives:
By the end of the program, participants will be able to:
- Reach their buyers directly, establishing a personal link with current and prospective customers.
- Access niche buyers with targeted and effective messages.
- Publish content that people want to read and search engines reward with high rankings.
- Migrate individual marketing activities to their online marketing.
- Monitor the web for “buzz” about their brand.
- Understand how tools like blogs, and social networking can be used to enhance their online presence.
- Do a step-by-step approach for building an online marketing strategy and an action-plan to create online leadership for their organization.
This Program is designed for:
Marketing professionals at a beginners or intermediate level who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available
Program Outline:
Marketing on the Web
- The Rules of Web Marketing and PR
- The Convergence of Marketing and PR on the Web
- Buyers Personas and Reaching Your Buyers Directly
- Content Writing that Drives Action
Web Based Communications to Reach Buyers Directly
- You Are What You Publish
- Content-Rich Web Sites and Online Media Rooms
- Online News Releases and Reaching the Media
- Blogging for Business and Marketing
- Search Engine and Viral Marketing
- The Power of SEO in Beating Your Competitors
Social Marketing and Networking on the Web
- Leveraging Social Media to Engage Customers and Build your Brand.
- Hands-on and Practical Approach to Twitter, Facebook and LinkedIn
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| Developing an Online Marketing Strategy
- Creating an Online Marketing Plan
- Developing Internet Marketing Training Courses
- Internet Marketing Campaign
Templates and Checklists
- Web Site Benchmark Scorecard
- Action Plan Worksheet
- Buyer Persona Worksheet
- Internet Marketing Training Follow-up
- Professional Development Training
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Pre-requisites
None
Delivery Type
Group-Live | Related Programs
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