Interactive Marketing and Social Media Strategies

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Dashboard 1 (Photo credit: Wikipedia)
Internet Marketing and Social Media
Meirc The Address Hotel Dubai Sep 2012

Program Objectives:
By the end of the program, participants will be able to:
  • Reach their buyers directly, establishing a personal link with current and prospective customers.
  • Access niche buyers with targeted and effective messages.
  • Publish content that people want to read and that search engines reward with high rankings.
  • Migrate individual marketing activities to their online marketing.
  • Monitor the web for buzz about their brand.
  • Use tools like blogs, and social networking to enhance their online presence.
  • Do a step-by-step approach for building an online marketing strategy and an action plan to create online leadership for their organization.
This program is designed for:
Marketing professionals at a beginner or intermediate level who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available in web marketing and social media.
This program is worth 25 NASBA CPEs.
Note: This is a hands-on training program using laptops/computers, which will be made available by Meirc.
Marketing on the Web
  • The Rules of Web Marketing and Public Relations (PR)
  • The Convergence of Marketing and PR on the Web
  • Buyers Personas and Reaching your Buyers Directly
  • Content Writing that Drives Action
Web Based Communications to Reach Buyers Directly
  • You Are What you Publish
  • Content-Rich Web Sites and Online Media Rooms
  • Online News Releases and Reaching the Media
  • Blogging for Business and Marketing
  • Search Engine and Viral Marketing
  • The Power of Search Engine Optimization (SEO) in Beating your Competitors
  • Hands-on Practice: Creating Blogs
Social Marketing and Networking on the Web
  • Leveraging Social Media to Engage Customers and Build your Brand
  • Hands-on and Practical Approach to Twitter, Facebook and LinkedIn
  • Tweeting your Way to Success
  • Tools To Engage Customers and Ignite your Business
  • Engaging your Customers and the Public on Linkedin
  • Facebook Marketing Techniques
  • The Integration of all Networks to Achieve Viral Effects
Developing an Online Marketing Strategy
  • Creating an Online Marketing Plan
  • Developing Internet Marketing Strategies
  • Internet Marketing Campaign
  • How to Master Business Social Media to Brand Yourself
  • Build, Cultivate, and Measure Success on the New Web
  • Overview of Analytics and Interpretation of Results and Graphs
  • Blog Presentation by Participants and Suggestions for Improvement
  • Empire Avenue and the Power of Brands Online.
  • Klout, Peerindex and the Measure of Influence on the Web.
Templates and Checklists
  • Web Site Benchmark Scorecard
  • Action Plan Worksheet
  • Buyer Persona Worksheet
  • Internet Marketing Training Follow-up
  • Professional Development Training
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