Social Media Strategy has been hailed as one of the most powerful PR platforms in recent years. In this social media strategy training course we will show you how to improve your PR, improve your profitability and ensure an enviable competitive position, long term, within your industry. If you are interested in any, or all, of these propositions, then this course is for you.
This training course is designed to be interactive and participatory. To maximize its effectiveness, the course relies on the use of video clips, individual and team exercises, and case studies and scenarios. Moreover, the course uses a mix of interactive techniques, such as brief presentations by the consultant and the participants. This is a hands-on training course using laptops, which will be made available by Meirc.
By the end of the course, participants will be able to:
Employ social media effectively to develop leads and better PR
Publish content people want to read and search engines reward with high rankings
Migrate from individual PR activities to online PR
Monitor the web for buzz and communication affecting their brand
Use tools like blogs, and social networking to enhance their online presence
Recognize how to gain followers on Twitter, Facebook and LinkedIn and instantly communicate with current and potential customers
Listen to customers using social media channels while saving time on emails and phone calls to reach more people via social networking
Create online leadership for their organization by following a step by step approach for building an online PR strategy
Meirc reserves the right to alter dates, content, venue and trainer with a reasonable notice time.
One extra free place for every 2 paid nominees on any course run by Meirc during the same week
This is a hands-on training course using laptops, which will be made available by Meirc for the duration of the training.
PR professionals at a beginner or intermediate level, account representatives, associates, territory managers, business owners, strategists, executives and marketers who are involved in interactive PR strategies and would like to gain a practical understanding of the latest techniques and tools available to leverage social media for public relations success.